Despite the proliferation of social media, email remains the most critical channel for a company’s marketing efforts. Email marketing allows you to advertise, solicit and share information with your customers. A user that opts in to your email list displays greater brand loyalty than one that likes your Facebook page or Instagram post. Your email list is also the only thing you own about your current and potential customers. With companies like SendGrid or ConvertKit, it’s now possible to follow-up with a potential customer at the right moment. Target them specifically based on an action. No more wasted impressions.