The platforms of Amazon, Apple, Google and Microsoft are powering the world’s next generation of artificial intelligent assistants. These platforms pull their information from specific data sources. Is your company information a part of this dataset? What happens when people ask where the nearest XYZ is? Will they find your company or store information? Don’t forget that search remains a crucial channel in finding a local business. It’s time to start thinking of search as beyond just Google. Search happens on every platform. Keep business information accurate, relevant and timely. Make it easy for Siri or Google Assistant to know you.